Management Analysts
Median $101,860
Occupation · SOC 13-1161
Market Research Analysts and Marketing Specialists: pay and where the jobs are
What market research analysts and marketing specialists earn in the U.S., how pay varies across workers and states, and tools to plan around it.
National pay, May 2025
$78,760 median annual wage
- Mean (average) annual wage
- $89,490
- Median hourly wage
- $37.87
- Mean hourly wage
- $43.03
- Employment
- 899,580
Source: U.S. Bureau of Labor Statistics, OEWS May 2025 (released 2026-05-15), SOC 13-1161.
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See where your pay falls among market research analysts and marketing specialists nationally and in your state. Nothing you type leaves your browser.
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How much do market research analysts and marketing specialists make?
The median annual wage for market research analysts and marketing specialists was $78,760 in May 2025, so half of workers earned more and half earned less. The lowest-paid 10% earned less than $43,390 and the highest-paid 10% more than $155,480. As an hourly rate, the median is $37.87. About 899,580 people work in this occupation nationwide. The highest state medians are in Massachusetts ($101,810), Delaware ($101,270) and New York ($98,580). After taxes and local prices, though, a median paycheck goes furthest in Delaware.
Pay ladder
What each step of the pay range for market research analysts and marketing specialists looks like per month. Take-home here includes federal tax, Social Security and Medicare for a single filer; add your state in the paycheck calculator.
| Step | Annual | Hourly | Monthly gross | Monthly after federal tax & FICA |
|---|---|---|---|---|
| 10th percentile | $43,390 | $20.86 | $3,616 | $3,087 |
| 25th percentile | $58,350 | $28.05 | $4,863 | $4,089 |
| Median | $78,760 | $37.87 | $6,563 | $5,353 |
| 75th percentile | $108,310 | $52.07 | $9,026 | $7,086 |
| 90th percentile | $155,480 | $74.75 | $12,957 | $9,795 |
Market Research Analysts and Marketing Specialists: pay by state
54 states and territories have a published median, sorted from highest to lowest. The last two columns are our estimates: the median after 2026 federal and state taxes, and that take-home restated in national-average prices.
1
$74,469 take-home in national prices
2
$71,026 take-home in national prices
3
$69,550 take-home in national prices
Where a median market research analysts and marketing specialist paycheck goes furthest after 2026 taxes and BEA price levels.
| State | Employment | Median | 10th pct. | 90th pct. | Median after tax* | In national prices† |
|---|---|---|---|---|---|---|
| Massachusetts | 39,710 | $101,810 | $58,090 | $166,970 | $75,115 | $71,026 |
| Delaware | 3,570 | $101,270 | $51,480 | $165,840 | $74,326 | $74,469 |
| New York | 80,500 | $98,580 | $56,070 | $165,920 | $72,962 | $67,607 |
| District of Columbia | 6,340 | $98,090 | $59,340 | $176,240 | $72,467 | $65,939 |
| Washington | 24,460 | $95,120 | $52,000 | $174,040 | $74,427 | $69,550 |
| California | 119,070 | $94,700 | $48,440 | $181,600 | $69,658 | $62,914 |
| Colorado | 27,880 | $93,050 | $48,900 | $165,190 | $70,495 | $68,408 |
| New Jersey | 22,990 | $88,190 | $49,900 | $145,010 | $66,883 | $61,471 |
| Minnesota | 21,280 | $87,510 | $50,400 | $143,180 | $65,581 | $66,498 |
| Rhode Island | 3,210 | $86,240 | $49,020 | $129,540 | $65,934 | $64,464 |
| Oregon | 11,310 | $79,150 | $48,060 | $151,800 | $58,699 | $56,790 |
| Illinois | 40,560 | $79,120 | $46,970 | $139,110 | $60,719 | $60,745 |
| North Carolina | 30,700 | $78,410 | $43,780 | $155,670 | $61,372 | $65,063 |
| Connecticut | 9,930 | $77,740 | $46,280 | $138,980 | $59,606 | $57,529 |
| Virginia | 25,610 | $76,980 | $40,100 | $153,300 | $59,373 | $58,725 |
| Maryland | 13,570 | $76,370 | $41,600 | $145,600 | $59,295 | $56,493 |
| Georgia | 27,810 | $75,850 | $37,700 | $148,910 | $59,154 | $61,431 |
| Florida | 60,770 | $75,450 | $38,830 | $130,570 | $61,909 | $59,865 |
| Vermont | 860 | $74,880 | $50,700 | $110,230 | $59,070 | $60,301 |
| Ohio | 27,370 | $72,790 | $39,860 | $129,270 | $58,480 | $63,034 |
| Texas | 63,350 | $72,520 | $37,640 | $135,710 | $59,848 | $61,663 |
| Maine | 2,390 | $71,980 | $43,310 | $127,200 | $55,927 | $57,627 |
| Arizona | 15,850 | $71,940 | $41,110 | $136,430 | $58,035 | $57,645 |
| Nevada | 5,780 | $71,840 | $37,020 | $123,130 | $59,369 | $59,382 |
| Kansas | 8,090 | $70,430 | $38,540 | $128,650 | $55,247 | $61,339 |
| Missouri | 14,890 | $70,140 | $37,970 | $129,140 | $55,814 | $61,458 |
| Tennessee | 13,040 | $69,790 | $39,480 | $134,740 | $57,927 | $63,054 |
| South Carolina | 11,920 | $69,440 | $39,950 | $153,090 | $55,392 | $59,086 |
| Pennsylvania | 31,040 | $68,760 | $34,160 | $128,810 | $55,044 | $56,413 |
| Montana | 1,460 | $68,080 | $40,450 | $105,320 | $54,239 | $57,307 |
| Michigan | 24,220 | $66,780 | $40,930 | $127,190 | $53,222 | $55,315 |
| Alaska | 570 | $66,710 | $44,320 | $99,990 | $55,489 | $54,211 |
| Iowa | 8,880 | $66,390 | $40,160 | $122,120 | $53,653 | $61,135 |
| Arkansas | 6,250 | $65,430 | $34,560 | $136,310 | $52,820 | $60,756 |
| Wisconsin | 15,600 | $64,800 | $42,640 | $117,910 | $51,909 | $55,166 |
| New Hampshire | 4,200 | $64,570 | $46,660 | $136,640 | $54,062 | $51,900 |
| Indiana | 14,400 | $63,700 | $39,740 | $117,640 | $51,513 | $55,195 |
| South Dakota | 1,530 | $63,490 | $47,000 | $124,380 | $53,194 | $60,048 |
| Utah | 14,510 | $62,630 | $38,380 | $120,410 | $50,105 | $50,680 |
| New Mexico | 1,610 | $61,950 | $41,600 | $98,060 | $50,211 | $54,452 |
| Oklahoma | 6,620 | $61,940 | $33,890 | $114,010 | $49,707 | $56,586 |
| North Dakota | 1,550 | $61,580 | $39,480 | $102,950 | $51,660 | $58,071 |
| Kentucky | 6,290 | $61,480 | $37,970 | $103,300 | $49,545 | $54,953 |
| Wyoming | 850 | $60,990 | $34,360 | $112,150 | $51,185 | $55,222 |
| Idaho | 3,780 | $60,970 | $36,800 | $127,660 | $49,046 | $51,361 |
| Nebraska | 3,780 | $60,000 | $37,080 | $99,990 | $48,540 | $53,871 |
| Virgin Islands | 90 | $59,990 | $33,490 | $79,990 | — | — |
| Louisiana | 5,360 | $59,690 | $32,130 | $111,550 | $48,736 | $55,252 |
| Alabama | 8,390 | $59,530 | $36,100 | $114,010 | $47,524 | $53,504 |
| Hawaii | 1,610 | $59,390 | $29,120 | $104,610 | $46,893 | $42,649 |
| Mississippi | 2,620 | $56,640 | $30,780 | $95,240 | $46,157 | $53,082 |
| West Virginia | 1,650 | $52,340 | $34,160 | $93,430 | $42,692 | $47,703 |
| Guam | 80 | $42,240 | $31,290 | $81,890 | — | — |
| Puerto Rico | 2,420 | $39,330 | $24,550 | $76,230 | — | — |
Source: U.S. Bureau of Labor Statistics, OEWS May 2025 (released 2026-05-15), SOC 13-1161. *Our estimate for a single filer paid biweekly with no pre-tax deductions or local tax, 2026 federal and state rules. †Take-home ÷ BEA Regional Price Parity × 100 (2024 price levels).
Sources
- OEWS May 2025 (oesm25nat.zip) — U.S. Bureau of Labor Statistics. Accessed 2026-10-09.
- OEWS May 2025 (oesm25st.zip) — U.S. Bureau of Labor Statistics. Accessed 2026-10-09.